Tuesday, June 11

3:15 pm - 3:55 pm

Top talent today doesn’t much like the job search experience, and they sure as heck don’t trust the people behind the experience. Anyone surprised? No? It’s because the relationship between talent and employers has been fundamentally adversarial, with friction written all over it; from communication to mobile to application to interview.

We are in a boxing match when we should be doing a tango.

To get there, we first need to invest in understanding our audience and simplifying the experience we give them. In this interactive session, Elyse Mayer will moderate a panel to discuss how talent (people!) feel about the career search experience, the common barriers we can overcome, and how we can evolve our thinking of “employer branding” to focus on building trust and advancing relationships.

Elyse Mayer

VP, Marketing
SmashFly Technologies

About Elyse Mayer

A journalism major turned marketer, Elyse earned her early experience at content and digital marketing agencies in Chicago (where scrappiness, determination and endless curiosity always win out). Eventually, she made the move to the talent acquisition technology and has been leading content and social strategy, as well as customer and partner marketing, at SmashFly for the past three years. As Director of Marketing, she is constantly talking to practitioners and investigating the landscape of the industry to educate internal and external teams on marketing strategies and technologies for recruiting and to guide and evolve SmashFly’s vision and voice in the market.

Carol McDaniel

Director, Global Talent Acquisition
Delta Air Lines

About Carol McDaniel

Prior to joining Delta Air Lines as the Director, Global Talent Acquisition,  Carol served as the Director of Talent Acquisition with Johns Hopkins Health System, where she oversaw, directed, and managed a team of 10 in the recruitment process for one of the most progressive organizations in the healthcare industry to meet the needs of a demanding pediatric hospital under the Johns Hopkins Health System.

After serving in the United States Air Force for ten years, McDaniel’s experience in the Talent Acquisition Industry began in Olsten Staffing, Lucent Technologies as a corporate recruiter, and she worked for Bernard Hodes Group for 12 years working with organizations to put Talent acquisition strategies in place. Her background combines extensive Human Resource consulting, recruiting, marketing and advertising expertise. With her strong understanding of the many challenges in today’s competitive labor market environment, she is considered a subject matter expert in the employer marketing and branding process. This expertise has proved to play a crucial role in the development of talent management and acquisition strategies.  She has been featured on NPR’s “All Things Considered” and NBC Night News for her innovative strategies in “Geo-Fencing” and Re-targeting” in the Talent Acquisition arena. Carol sits on the Talent Acquisition Special Expertise Panel for the Society of Human Resource Management as an advisor and contributor to SHRM’s talent initiatives.  Carol is a frequent speaker at HR and SHRM events, national programs, and training seminars to focus on the areas of talent acquisition and talent communications.

Kim Osoba

Director, Talent Acquisition

About Kim Osoba

Kim Osoba is a Talent Acquisition professional with over 20 years of recruiting and leadership for amazing technology companies like Cherwell, Optiv, Deloitte, Accenture, and Time Warner. With a successful track record of scaling recruitment processes, teams, and technology, she is currently the Global Director of Talent Acquisition for Cherwell Software. Here, she is proud to the be catalyst in creating company-wide recruiting culture and an employment brand that strive to deliver a 5-star candidate experience. She has also lent her expertise in employee experience and HR Operations to the development of Cherwell HR Service Management (HRSM) product.

Kim graduated from the University of Denver and holds both SPHR and SHRM-SCP certifications. Kim is also a typical Colorado Native who enjoys skiing, hiking and all things outdoors.

Katrina Kibben

CEO and Founder
Three Ears Media

About Katrina Kibben

Katrina Kibben is the Founder and CEO of Three Ears Media, a firm dedicated to teaching recruiters how to be better writers. For most of Katrina’s career, she has been a marketer living in a recruiter’s world – listening to both sides of the talent equation to understand the real issues and find solutions. Today, she uses her technical marketing know-how and way with words to teach recruiters to write by helping both established and emerging brands develop and deliver a unique recruiting voice that makes the right people apply. Katrina has spoken at events around the world and written for Fortune, The Chicago Tribune and many other digital publications. She currently resides in Boulder, Colorado.